A new British company is now invading men's bathrooms with small screens that will show ads while men are using the urinals.
But here’s the tricky part… They turn on and off according to when a guy stops and starts doing his business.
These “pee-controlled” screens are also interactive. While peeing, a man will be asked to spray a bit more to the left or right depending on which game pops up on the screen. (TechCrunch.com)